Saturday, June 1, 2019

MCM Hosts Star-Studded Rodeo Drive Flagship Grand Opening

MCM’s flagship Rodeo Drive location (Photo courtesy of MCM) 

MCM Worldwide, the luxury travel and accessories brand, recently opened its first global flagship retail location in Los Angeles. The new 4,427-square-foot store celebrated its grand opening in the heart of Rodeo Drive in Beverly Hills. 

'Attendees of the high-profile affair included LL Cool J, Chloe X Halle, Paris Hilton, Quincy Brown, Don Benjamin, EJ Johnson, Erika Jayne, Young Paris and many more.

Inside the MCM’s flagship Rodeo Drive location (Photo courtesy of MCM) 

The two-story polished brass fa├žade designed by Kenneth Park derives from the signature studs and gems on MCM merchandise bringing flare to Rodeo Drive while still utilizing the brand's heritage in a luxurious Angelino style. 

"MCM Beverly Hills Global Flagship location brings the brand's luxury German Heritage, innovative design, thoughtful architecture and cutting-edge technology to one of the most iconic shopping destinations in the world, Rodeo Drive," says Patrick Valeo, President, MCM, the Americas. "We are so excited to be on Rodeo Drive as we continue our aggressive US expansion. This is our fifth location in California alone." 

Inside, the brand has integrated technology with an interactive photo booth by Hypno. Bringing a new meaning to "Instagrammable moment" the brand has incorporated an oversized custom MCM Visetos bear into the photobooth frame, giving customers the option of uploading their photo to their own Instagram account at that very moment. In addition, a glass mosaic handcrafted in Italy, mimicking the brands logo is featured on the wall by the main staircase. In keeping with the brand's dedication to music, more specifically, their role in Hip-Hop culture, a DJ booth and bar are located on the second floor; creating a vintage feel to a secluded VIP event space. 

The Rodeo Drive store will carry exclusive products including an MCM Visetos Vespa, Visetos Ping Pong Rackets and branded ping pong balls, a Visetos Chess Set, and MCM/Rodeo Drive belts bags, backpacks, Tee-shirts, polos and sweatshirts. 

Check out photos from the event in the gallery below. (Photos courtesy of MCM)


No comments

Blog Design Created by pipdig